smart

For smart’s first redesign in eight years, we needed to make a statement. We gave electric vehicles greater prominence. We used video and interactivity to show the smart in action. And we used dome-shaped photography to give customers a better view, where they could play with over 1,500 combinations of colors, wheels, fabrics, and more.

With a bolder, more confident look, smart earned a Webby nomination for Best Homepage, and increased their total leads by 36%. As a result, it’s no longer a car for tree-huggers and cat ladies. It’s a car for up and comers.

Credits

Art Director: Chelsea Andrews
Copywriter: Chris Groser